Caché Decoded

Mixed media, new lengths, layer theory. We sat down with our very own SVP of Design, Jennifer Ehrenfeld to discuss Caché’s new look and what to expect from the brand.

Jennifer Ehrenfeld

What can we expect from the new Caché?

At Caché, the collection is continually evolving to reflect a modern woman’s sensibility. Cache clothing is trend-right and now offers a wider product assortment to attract a broader range of consumers – to appeal to that woman who never thought about shopping in Caché before. Our goal is to become a true lifestyle destination…after all; every woman has a little Caché in her!

Will the focus still be on eveningwear?

Our Caché consumer will always come to us for great formal dresses, but we are so much more than just evening wear.  We are a great fashion boutique for all the events in a woman’s life. We have terrific sportswear and day dresses that are great for the office or an afternoon luncheon, great day to date-night outfits, an expanding offering of great accessories, seasonal outerwear and of course some amazing cocktail and evening dresses!

What has been the common perception of Caché before?

That Caché appealed only to a consumer who wanted sexy, form-fitting dresses; but our new fall collection makes it apparent that Caché has a much broader appeal.

Who is the Caché clientele?

Our Caché woman is confident, bold and in charge of her life.  She is comfortable in her own skin, approachable, spirited and likes to have fun! While she is aware of fashion trends, she also has her own point of view and style and likes to make a statement when she enters a room.  She takes care of herself and is aware of her sensuality without being overtly sexy.

What kind of new clientele are you trying to bring in?

We are so grateful that Caché has always enjoyed support from a wide demographic of women, but today we are focusing our efforts to make the younger millennial consumer aware of who the brand is and who the brand can appeal to.  This new emphasis results in a product that looks great and reflects a modern sensibility that appeals to many women. When I look at the collection, I see a lot of really cool pieces that are on trend and fresh in their interpretation – items that are really hip and exude a cool vibe!

Did you ever shop at Caché when you were younger?

I’m a small town girl whose view from her bedroom window was farmland and cornfields. I could only dream about a shopping destination like Caché back then.  Growing up, my life revolved around the local Dairy Queen and Casual Corner…need I say more?

How does working at Caché differ from your other roles in the design world?

Because Caché is a direct to consumer brand, I get to react faster to what our customer wants and needs. I also have the ability to curate collections culled from the best design partners and resources, each of whom are experts in their respective areas of sportswear, evening wear, daytime fashion, accessories, etc. My responsibility is to lead a very talented, young and energetic design team…I love my job!

Does Caché have plans for expansion? Will it still have a big presence in malls across the country? 

We are so grateful to have enjoyed the support of loyal customers nationwide for over 30 years. Across America – upscale malls are the corner stone of the community; and we are often the main specialty fashion destination in that environment. We will continue to have a presence in malls across the country, as we have become part of the fabric of our consumer’s life – a responsibility we take very seriously.  We also enjoy support, both online and in our stores, from a strong international client base – these women love Caché.  As our society becomes more global and the demand increases, we will grow our business accordingly.

Where does Caché have the biggest “cachet”? What part of the country loves the brand the most and where would you like to see it be bigger?

While we are in 41 states and have consumers who enjoy the brand nationwide, we have a huge customer base in Florida (where the brand was founded).  We also have a strong following throughout the Northeast, Midwest and in other states, too, including Kentucky, Missouri, Texas, Georgia, California and the Carolinas.

What’s been fun about designing a new look for the brand?

Being part of a team that is working to evolve a brand is a huge responsibility, but we have a mantra: Work Hard, Work Smart and Have Fun!  Seeing women wearing Caché and seeing their positive response to the new collection is gratifying.  I love visiting the stores and seeing customers shop – hearing their comments about how they will incorporate their new items into their wardrobe to reflect their sense of style.  I also enjoy feedback from our store executives, retail personnel and our ecommerce team.  I love seeing their enthusiasm when a new shipment arrives and learning that they can’t wait to share the latest looks with their customers!  It’s humbling and exhilarating at the same time!

Check out the article here: The Daily Front Row

  

We’re on the Runway

It’s week two of New York Fashion Week and after a weekend of model mayhem, presentations, celebrity sightings and after parties, we’re hitting the runway again to give you an update on the newest trends coming down the catwalk.

Spring 2015 is all about  color with white taking the lead as the “it-color” of the season. Along with cuts, details and plenty of patterns you can also look forward to color blocking, mixed media and lots of lace. Sheer and fur make an impact and we even noticed small doses of metallic, pale pink and mesh.

Take a look at some of the trends we’re seeing below:

NYFW

NYFW Sheer Skirt

Dress

NYFW Jacket

 

Photography By: Shamphel

  

Voyage to Venice: September Collection

Venice

As our journey continues we’re all aboard a high speed train to our next destination. Enjoy soaking up the scenery while sipping espresso. As you make your way up the Amalfi Coast, through Rome, and across the hills of Tuscany you’ll come across a lavish city where striking architecture surrounds you, flower boxes line the windowsills and gondolas float along narrow canals. You’re in Venice, one of the most revered, romantic cities on the sea.

The unique blend of art, history and culture inspires your color choices for the month. You’ll be robed in shades of currant, silver and gunmetal, illuminated by moments of pink and silver hardware. Textured ombré prints and Venetian lace patterns reflect the region’s heritage. By mid-month black and ivory pieces with sculptured seaming and pattern blocking will refresh the collection.

You feel renewed and enriched by the beauty that surrounds you. As you transition in to fall you’re ready to take the next step – it’s about the journey, not just the destination! Presenting the Caché Design Team’s favorite pieces from our September Collection:

Sweater Dress

Tunic

3

One Shoulder Top

9

  

Brunchable You

A round of applause to the mastermind who decided salmon eggs benedict and mimosas were a must between breakfast and lunch! Who doesn’t love brunch? It’s the perfect opportunity to get “weekend dressed,” gather your friends, and meet for the most important meal of the weekend.

Agave

For those of you thinking you’ve got nothing to wear and nowhere to go, we’ve got some brunch-right outfit suggestions and here’s the skinny on one of our favorite NYC brunch locations:

Tucked away in the West Village, Agave is easily one of the best Mexican restaurants in the city. They’ve got a downstairs dining room, a sunroom and outdoor seating, and a menu that runs the gamut from Spinach Empanaditas to Sunrise Fiesta Burritos to Ahi Tuna Tartar. When it comes to the bar, three words: Full Tequila Menu.

We strongly suggest you treat yourself to brunch this weekend, ladies – eat, drink, talk, and look beautiful doing it.

Fuschia Twist Front Bra Tank

Gold Embossed Snake Print

Ivory Blouson Top

Black Stretch Skinny