Lighten Up: It’s White Party Season!

Accessory

The temperature is dropping and in just a few weeks winter will officially arrive, so it’s time to start thinking about the color of the season. We’ve all heard the old saying, “no white after labor day,” but don’t send your snow white duds south this winter.

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Take a Hike!

Mohonk Mountain

It’s that time of year again. Your home is filled with family and friends, and as hostess, it’s your job to keep the troops occupied. The holidays are all about making memories that last, so instead of sitting in front of the TV and eating all those yummy leftovers, why not get the family up and moving?

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Tourist in Your Town: Chicago

Millennium Park

They don’t call it the windy city for nothing! Since the industrial revolution, Chicago has nearly quadrupled in population. It’s an action packed city where there is never a dull moment. And so with every opportunity the wind blows our way, we dress for the occasion!

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I ♥ Montauk

Montauk

Late summer in NYC is the perfect time to get out of the city, and there is no better way to beat the heat than hopping on the LIRR and heading east to Montauk. A beach idyll at the very tip of Long Island, Montauk, known to locals as “The End,” is a small surfing village just outside of the luxurious Hamptons. Don’t get me wrong, Montauk can be just as fabulous and glitzy, but has a more laid-back persona. Think Gossip Girl’s Blair Waldorf in a flower crown sitting around a beach bonfire. With top-ranked beaches and 5-star restaurants, your trip won’t be anything short of fabulous. Here’s a list of my must-visit, not-to-be-missed, most favorite faves:

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Meet Morgan – West 38th’s Blogger in Chief

Meet Morgan

We launched West 38th as a way to bring you the best in fashion, travel, lifestyle and events. It’s our way to update you on the latest trends in fashion and give you a behind-the-scenes look at the things that make Caché extra-special and unique.

A leader in the industry since 1976, Caché continues to evolve, and West 38th is our way of inviting you on this journey to discover the brand in a whole new way.

The mind behind this mission is Blogger in Chief, Morgan Jones. Last week we had the opportunity to sit down with her to discuss the current buzz surrounding our favorite boutique.

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How did you become involved with Caché?

I started working at Caché about a year ago, in the middle of the company’s rebranding efforts. The CEO, Jay Margolis had just recently taken over the company and his dedication to pushing the Caché forward in the fashion industry has opened the doors for all kinds of exciting opportunities.

I began my career with Caché in the Marketing Department focusing on E-Commerce and Digital/Social Media. I developed a passion for our collections and all that went in to the production behind each piece – from designing in-house to working with vendors to allocations and planning. And especially the wonderful world of merchandising, where I am now, under the guidance of Christine Board, Caché’s Senior Director of Merchandising.

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Why should women “Discover” Caché?

Growing up I used to walk through the mall with my family or friends and I would always notice Caché. Seeing the clothing in the windows, I always thought “I’m going to shop there when I get older.” When I ask girls what they think of Caché now, most of them say the same thing.

One of the most amazing things about Caché is that for years, grandmothers, mothers and daughters have all bought clothing, dresses and even prom gowns from Caché, a legacy that’s been handed down from generation to generation, not just in the US, but worldwide.

As a company we, consider that loyalty a privilege that’s our responsibility to uphold and strengthen. That’s something that makes Caché very unique. It’s our goal to provide women of every age (you’re only as old as you feel) with clothing that makes them feel beautiful, confident and sexy. That puts a lot of weight on our shoulders as a company, but it’s something that everyone here – from designer to store associate – is dedicated to.

I can’t tell you how many people have told me how much they love the direction Caché is going, and how excited they are to go shopping – right before they ask if they can borrow my employee discount card. It’s that kind of response to collections that keeps me excited!

What does it mean to be a “Caché Girl,” and do you consider yourself one?

I absolutely consider myself a Caché girl. Being Caché isn’t just about the clothing but the girl in them. The first Caché was the brainchild of Marilyn Rubinson, a woman with a vision and a passion for women’s finery. When she opened her first boutique in 1976, women flocked there, drawn by her confidence and one-of-a-kind styles. Caché is about giving you the strength and confidence as a woman in all aspects of your life and making sure you look amazing every day

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What’s next for West 38th?

There are so many great things coming. For starters, Fashion Week. I’ll be reporting from the tents and am more than a little excited about that.

I’m also looking forward to writing more travel posts and more about international fashion and trends, beauty and wellness tips, and giving you the inside scoop about what’s going on inside Caché. Also, if you like interviews, stay tuned. There’s so many amazing Caché people I can’t wait for you to meet!

  

Tourist in Your Town: Oklahoma City, Oklahoma

Girls

When wagons first rolled in to Oklahoma City, there’s no way anyone could’ve imagined how this city that sprang up in a day would become a sprawling oasis in fly-over territory. It’s a laid-back life with oh-so-many things to see, do…and eat! So get your glam on and discover the hidden gem that is OKC.

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Barcelona!

Looking for a European getaway? Our recommendation: Barcelona, Spain!

Barcelona

Barcelona is a city of amazing culture, food, and nightlife on Spain’s Catalonian coast, which makes it a perfect Mediterranean getaway.

Breathe in the aroma of sizzling tapas and sweet sangria. While the cool breeze rolls off the sea and blows through the palm trees, get lost in the city’s quaint, labyrinthine alleyways, each one filled with adventure.

Barcelona Beach

Barcelona is full of museums, cathedrals, and tourist attractions ranging from the art of Salvador Dalí to the Olympic Stadium. Don’t miss the opportunity to sit outside with a glass of wine or clara (the Spanish version of a refreshing lemon shandy) and enjoy the sights and sounds! Check out La Rambla in the center of the city – a perfect spot to munch on tapas, the famed small plates of Spanish cuisine. Tapas are hot or cold appetizers, designed to be shared with friends or someone special. Favorites include patatas bravas, Catalan bread, olives, chorizo, and Tortilla Española.

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If you’re looking for an architectural adventure, look no further than the works of Antoni Gaudí, Catalonia’s most famous architect. Gaudí was heavily inspired by nature and had a very eclectic sense of design. His work can be seen all over the city! Make sure to check out Sagrada Familia, a Roman Catholic basilica designed by Gaudí in 1882. Construction is still going on today, so expect some hammering while you gaze at the breathtaking stain glass windows. Park Güell, another work of Gaudí, is the perfect place to take a break from the city. Stroll through the endless mosaic structures and gardens.

Barcelona

Take time to lose yourself in Barcelona and explore all of the different treasures the city has to offer. And don’t forget to do it in style! We recommend traveling to Barcelona in the Fall or early Spring when the weather’s at its peak. Have you been to Barcelona? Tell us about your adventure!

Written by: Emma Ilaria, Merchandising Coordintor