Meet Morgan – West 38th’s Blogger in Chief

Meet Morgan

We launched West 38th as a way to bring you the best in fashion, travel, lifestyle and events. It’s our way to update you on the latest trends in fashion and give you a behind-the-scenes look at the things that make Caché extra-special and unique.

A leader in the industry since 1976, Caché continues to evolve, and West 38th is our way of inviting you on this journey to discover the brand in a whole new way.

The mind behind this mission is Blogger in Chief, Morgan Jones. Last week we had the opportunity to sit down with her to discuss the current buzz surrounding our favorite boutique.

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How did you become involved with Caché?

I started working at Caché about a year ago, in the middle of the company’s rebranding efforts. The CEO, Jay Margolis had just recently taken over the company and his dedication to pushing the Caché forward in the fashion industry has opened the doors for all kinds of exciting opportunities.

I began my career with Caché in the Marketing Department focusing on E-Commerce and Digital/Social Media. I developed a passion for our collections and all that went in to the production behind each piece – from designing in-house to working with vendors to allocations and planning. And especially the wonderful world of merchandising, where I am now, under the guidance of Christine Board, Caché’s Senior Director of Merchandising.

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Why should women “Discover” Caché?

Growing up I used to walk through the mall with my family or friends and I would always notice Caché. Seeing the clothing in the windows, I always thought “I’m going to shop there when I get older.” When I ask girls what they think of Caché now, most of them say the same thing.

One of the most amazing things about Caché is that for years, grandmothers, mothers and daughters have all bought clothing, dresses and even prom gowns from Caché, a legacy that’s been handed down from generation to generation, not just in the US, but worldwide.

As a company we, consider that loyalty a privilege that’s our responsibility to uphold and strengthen. That’s something that makes Caché very unique. It’s our goal to provide women of every age (you’re only as old as you feel) with clothing that makes them feel beautiful, confident and sexy. That puts a lot of weight on our shoulders as a company, but it’s something that everyone here – from designer to store associate – is dedicated to.

I can’t tell you how many people have told me how much they love the direction Caché is going, and how excited they are to go shopping – right before they ask if they can borrow my employee discount card. It’s that kind of response to collections that keeps me excited!

What does it mean to be a “Caché Girl,” and do you consider yourself one?

I absolutely consider myself a Caché girl. Being Caché isn’t just about the clothing but the girl in them. The first Caché was the brainchild of Marilyn Rubinson, a woman with a vision and a passion for women’s finery. When she opened her first boutique in 1976, women flocked there, drawn by her confidence and one-of-a-kind styles. Caché is about giving you the strength and confidence as a woman in all aspects of your life and making sure you look amazing every day

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What’s next for West 38th?

There are so many great things coming. For starters, Fashion Week. I’ll be reporting from the tents and am more than a little excited about that.

I’m also looking forward to writing more travel posts and more about international fashion and trends, beauty and wellness tips, and giving you the inside scoop about what’s going on inside Caché. Also, if you like interviews, stay tuned. There’s so many amazing Caché people I can’t wait for you to meet!

  

Weekend Fashion Update: Central Park

Central Park

TGIF!  Busy week, right?! Between the meetings, conference calls and too-few-and-far-between coffee breaks, we barely even realized that it’s Friday.

But yes, it’s true! Labor day weekend has arrived and we’ve got a few days all to ourselves before going back to the hustle and bustle.

For a much-needed dose of “me” time this weekend, we’re hitting up New York’s very own natural oasis, Central Park. On your outdoor max-and-relax jaunt, might we suggest taking with you a blanket, a bottle of wine and that awesome summer read your girlfriend told you about?

As always, we’ve already planned the perfect ensemble for your weekend outing. So lie back, relax, and look fabulous—because girl, you deserve it.

Central Park

 

Central Park Lace

 

  

Rockefeller Center: Summer Garden Bar & Jeff Koons

Summer Garden Bar

Psssst! In New York City? Looking for a fun day-time outing in the remaining summer weeks? We’ll give you a hint, from one Caché girl to another: it’s Rockefeller Center.

While you may recognize good ol’ 30 Rock from any one of your favorite on-screen representations (30 Rock, Elf, The Godfather, The Today Show—pick one!), what a lot of New Yorkers and tourists may not know is that this iconic locale transforms into a super-stylish summer oasis each summer.

If you’re hungry, check out Summer Garden Bar, one of our favorite outdoor Manhattan dining outfits: it offers a veritable seasonal cornucopia of hand-made pasta, lobster, burgers, steak, and desserts for all palates. True to its name, Summer Garden Bar also features a wide range of house-crafted cocktails and wine—both by the bottle and glass.

We dig that Rockefeller Center, like Summer Garden Bar, always has something totally amazing on tap. This summer we love artist Jeff Koons’ botanical Split-Rocker installation, a truly spectaculartopiary (is it a horse? Is it a dinosaur?) that towers over 37 feet high and flowers into more than 50,000 blooms. A definite summer must-see!

Jeff Koons

Our takeaway? If you’re on the hunt for a fun spot in NYC to meet the girls for drinks or spend time with your significant other, we’ve officially given Rockefeller Center the Caché seal of approval!