Meet Morgan – West 38th’s Blogger in Chief

Meet Morgan

We launched West 38th as a way to bring you the best in fashion, travel, lifestyle and events. It’s our way to update you on the latest trends in fashion and give you a behind-the-scenes look at the things that make Caché extra-special and unique.

A leader in the industry since 1976, Caché continues to evolve, and West 38th is our way of inviting you on this journey to discover the brand in a whole new way.

The mind behind this mission is Blogger in Chief, Morgan Jones. Last week we had the opportunity to sit down with her to discuss the current buzz surrounding our favorite boutique.

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How did you become involved with Caché?

I started working at Caché about a year ago, in the middle of the company’s rebranding efforts. The CEO, Jay Margolis had just recently taken over the company and his dedication to pushing the Caché forward in the fashion industry has opened the doors for all kinds of exciting opportunities.

I began my career with Caché in the Marketing Department focusing on E-Commerce and Digital/Social Media. I developed a passion for our collections and all that went in to the production behind each piece – from designing in-house to working with vendors to allocations and planning. And especially the wonderful world of merchandising, where I am now, under the guidance of Christine Board, Caché’s Senior Director of Merchandising.

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Why should women “Discover” Caché?

Growing up I used to walk through the mall with my family or friends and I would always notice Caché. Seeing the clothing in the windows, I always thought “I’m going to shop there when I get older.” When I ask girls what they think of Caché now, most of them say the same thing.

One of the most amazing things about Caché is that for years, grandmothers, mothers and daughters have all bought clothing, dresses and even prom gowns from Caché, a legacy that’s been handed down from generation to generation, not just in the US, but worldwide.

As a company we, consider that loyalty a privilege that’s our responsibility to uphold and strengthen. That’s something that makes Caché very unique. It’s our goal to provide women of every age (you’re only as old as you feel) with clothing that makes them feel beautiful, confident and sexy. That puts a lot of weight on our shoulders as a company, but it’s something that everyone here – from designer to store associate – is dedicated to.

I can’t tell you how many people have told me how much they love the direction Caché is going, and how excited they are to go shopping – right before they ask if they can borrow my employee discount card. It’s that kind of response to collections that keeps me excited!

What does it mean to be a “Caché Girl,” and do you consider yourself one?

I absolutely consider myself a Caché girl. Being Caché isn’t just about the clothing but the girl in them. The first Caché was the brainchild of Marilyn Rubinson, a woman with a vision and a passion for women’s finery. When she opened her first boutique in 1976, women flocked there, drawn by her confidence and one-of-a-kind styles. Caché is about giving you the strength and confidence as a woman in all aspects of your life and making sure you look amazing every day

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What’s next for West 38th?

There are so many great things coming. For starters, Fashion Week. I’ll be reporting from the tents and am more than a little excited about that.

I’m also looking forward to writing more travel posts and more about international fashion and trends, beauty and wellness tips, and giving you the inside scoop about what’s going on inside Caché. Also, if you like interviews, stay tuned. There’s so many amazing Caché people I can’t wait for you to meet!

  

New York Fashion Week SS15

 

“Every Year the Women of New York City Leave the Past Behind & Look Forward to The Future… This is Known As Fashion Week…” – Carrie Bradshaw

Fashion Week

New York Fashion Week is underway and the Concrete Jungle has never looked better. Spring and summer is upon us and we’re in the midst of outrageous street style, exclusive seating, celebrity sightings and limited standing room all in the name of Fashion’s New Year.

Runway Show

More than 100 shows will take place between now and next Thursday where local and international fashion collections will be shown to buyers, press and a glamourous public. The following week the glam hits London, Milan and Paris making the month of September absolute (beautiful) chaos!

We’re looking forward to covering the action and keeping you in the loop on all the upcoming shows, events and after parties. Get all of the upcoming trends and names to know on #West38th.

We’ll see you on the runway!

Runway

Mercedes-Benz Fashion Week Show Schedule

A Few Names to Know:

Christopher Bailey

Meden

Todd Snyder

Anthony Vaccarello

Saunder

Meskita

Proenza Schouler

  

Media Alert: Girls Night Out

Girls Night Out

FOR IMMEDIATE RELEASE

Contact:

Byl Thompson

Caché Public Relations

646-213-4631

bthompson@cache.com

MEDIA ALERT

Iconic fashion brand Caché invites women to a special in-store event:

Girl’s Nite Out!

 WHAT:

Caché national Girl’s Nite Out event is an annual tradition for the iconic fashion brand. During the one-day event, women can get a head start shopping for great fall items and receive an exclusive 30% discount off all regular priced merchandise. In addition, Caché “TREASURED” members will receive double points on purchases. Girl’s Nite Out shoppers will enjoy refreshments and receive a free Gift-With-Purchase and product giveaways while they network with other women who appreciate fashion in a festive environment that celebrates women’s empowerment.

WHEN: Friday, September 12th, 2014, from 5pm-9pm

WHERE: Participating Caché stores in the U.S., Virgin Islands and Puerto Rico. Visit www.cache.com for more information.

WHY: Girl’s Nite Out is an exciting annual event giving women the opportunity to experience a fun night out with their girlfriends, meet with in-store fashion experts and shop for the latest in fall Caché collections.

WHO:

Caché is the leading US-based women’s retail specialty chain dedicated to dresses, sportswear and accessories designed for special occasions and daily glamour. The company currently operates 239 boutiques, each of which offers premier service and a high-touch shopping experience. Recognized as industry experts, Caché has dressed fashionable women for over three decades. Caché boutiques are primarily situated in center court locations in America’s top malls in 41 states, the Virgin Islands and Puerto Rico.

Visit www.cache.com or

  

September Event List

If you’re going to any or all, visit a local Caché boutique for the latest dresses and accessories, or just to say hi!

The Great Kentucky Bourbon Tasting and Gala – September 10th

Bardstown, KY

Store: Oxmoor Center

Great Kentucky Bourbon Tasting

36th Annual Ambassadors Ball – September 10th

Washington D.C.

Store: Pentagon City

annual ambassadors ball

GrapeFest – September 11th – 14th

Grapevine, Texas

Store: Southlake

GrapeFest

Tribute to Champions of Hope Gala – September 13th

Huntington Beach, California

Store: Southcoast Plaza

Tribute to Champions

57th Annual Monterey Jazz Festival – September 19th – 21st

Monterey, California

Store: Westfield Shoppingtown Valley Mall

57th Annual

41st Annual Virginia Beach Neptune Festival – September 26th – 28th

Virginia Beach, Virginia

Store: Lynnhaven Mall

Virginia Beach Neptune Festival

 

  

Emmy Night Deluxe

Emmy's Party

We’re heading in to Awards Season and couldn’t be more excited. Next week (August 25th) the 66th Annual Emmy Awards will honor of the best primetime TV of 2014. Yes, we’re thrilled to see which of our favorite shows and stars will win awards but more importantly, bring on the red carpet!

emmys 2

We are dying to see what styles grace the stage and which celebs wear them best. And what better way to catch every Emmy moment than to celebrate with an Emmys Party? We’ve included some of our favorite food and drink ideas to help you plan your own.

Emmy's

Also, we’re going to be live tweeting the ceremony, so keep an eye on our feed – we’ll be giving away some amazing gifts. And the award goes to… You!

Emmy Party Drink & Appetizer Ideas:

1. Sparkling Water

2. Champagne or Prosecco

3. Fresh Berries and Rasberries

4. Fresh Shrimp and Cocktail Sauce

5. Chicken and Belle Pepper Skewers

6. Godiva Chocolate

  

Fall’s About (Beautiful) Changes

It’s true. Summer is coming to an end, and though it’s time to clear our closets of swimsuits, shorts, and tank tops, there’s excitement in knowing we now have room to bring out our fall essentials.

 August is the perfect time to start planning your fall social schedule – galas and events galore! Of course, for each and every RSVP you’re going to need the perfect dress. Whether you’re attending a charity banquet, fashion preview, or even homecoming, we’ve got a dress for every occasion…take a look at a few of our bestselling favorites, below.

Homecoming

Cocktail Event

Evening Gown

  

Bottoms Up!

If you haven’t tried out Caché’s bottoms then now’s your chance. Starting today you can try on any Caché jeans, pants, leggings or skirts and get $10 off your regular price purchase!

Obviously one of those events you can’t say no to – so I visited Caché’s Columbus Circle location and tried on every pair in the store. Could have been a little excessive considering you only need to try on one for your $10 reward but I just couldn’t resist.

We’re talking jeans that fit like a dream and luxe stretch fabrics that accentuate all your best assets (see below). All you have to do is try them on but I guarantee you’ll just have to have them.

Indulge ladies and enjoy $10 off on us!

P.S. Don’t forget to hashtag #MyCacheLook in your fitting room.

Find a Store Location near you!

Fitting Room

White Pants

 

Black

Indigo Bootcut

  

Events Worth Getting Dressed For

From a star-studded gala in Atlanta to a wine-powered weekend in Sonoma, West 38th Street has the skinny on August’s most fashionable local events!

We’ve even given you the nearest Cache store to find the perfect dress!

Seattle:

Auction of Washington Wines Gala – August 16th

Store: Bellevue Square

washington wine 1

washington wine 2

Atlanta:

The Celebrity Image Awards Gala – August 16th

Store: Lenox Square

Atlanta

Atlanta

California Bay Area:

Sonoma Wine Country Weekend 2014 – August 29-31

Store: San Francisco Center

Sonoma

Sonoma

Dallas:

Gatsby Gala benefiting MS – August 23rd

Store: NorthPark Center

Gatsby Gala

NorthPark Center