Meet Morgan – West 38th’s Blogger in Chief

Meet Morgan

We launched West 38th as a way to bring you the best in fashion, travel, lifestyle and events. It’s our way to update you on the latest trends in fashion and give you a behind-the-scenes look at the things that make Caché extra-special and unique.

A leader in the industry since 1976, Caché continues to evolve, and West 38th is our way of inviting you on this journey to discover the brand in a whole new way.

The mind behind this mission is Blogger in Chief, Morgan Jones. Last week we had the opportunity to sit down with her to discuss the current buzz surrounding our favorite boutique.

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How did you become involved with Caché?

I started working at Caché about a year ago, in the middle of the company’s rebranding efforts. The CEO, Jay Margolis had just recently taken over the company and his dedication to pushing the Caché forward in the fashion industry has opened the doors for all kinds of exciting opportunities.

I began my career with Caché in the Marketing Department focusing on E-Commerce and Digital/Social Media. I developed a passion for our collections and all that went in to the production behind each piece – from designing in-house to working with vendors to allocations and planning. And especially the wonderful world of merchandising, where I am now, under the guidance of Christine Board, Caché’s Senior Director of Merchandising.

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Why should women “Discover” Caché?

Growing up I used to walk through the mall with my family or friends and I would always notice Caché. Seeing the clothing in the windows, I always thought “I’m going to shop there when I get older.” When I ask girls what they think of Caché now, most of them say the same thing.

One of the most amazing things about Caché is that for years, grandmothers, mothers and daughters have all bought clothing, dresses and even prom gowns from Caché, a legacy that’s been handed down from generation to generation, not just in the US, but worldwide.

As a company we, consider that loyalty a privilege that’s our responsibility to uphold and strengthen. That’s something that makes Caché very unique. It’s our goal to provide women of every age (you’re only as old as you feel) with clothing that makes them feel beautiful, confident and sexy. That puts a lot of weight on our shoulders as a company, but it’s something that everyone here – from designer to store associate – is dedicated to.

I can’t tell you how many people have told me how much they love the direction Caché is going, and how excited they are to go shopping – right before they ask if they can borrow my employee discount card. It’s that kind of response to collections that keeps me excited!

What does it mean to be a “Caché Girl,” and do you consider yourself one?

I absolutely consider myself a Caché girl. Being Caché isn’t just about the clothing but the girl in them. The first Caché was the brainchild of Marilyn Rubinson, a woman with a vision and a passion for women’s finery. When she opened her first boutique in 1976, women flocked there, drawn by her confidence and one-of-a-kind styles. Caché is about giving you the strength and confidence as a woman in all aspects of your life and making sure you look amazing every day

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What’s next for West 38th?

There are so many great things coming. For starters, Fashion Week. I’ll be reporting from the tents and am more than a little excited about that.

I’m also looking forward to writing more travel posts and more about international fashion and trends, beauty and wellness tips, and giving you the inside scoop about what’s going on inside Caché. Also, if you like interviews, stay tuned. There’s so many amazing Caché people I can’t wait for you to meet!

  

Brunchable You

A round of applause to the mastermind who decided salmon eggs benedict and mimosas were a must between breakfast and lunch! Who doesn’t love brunch? It’s the perfect opportunity to get “weekend dressed,” gather your friends, and meet for the most important meal of the weekend.

Agave

For those of you thinking you’ve got nothing to wear and nowhere to go, we’ve got some brunch-right outfit suggestions and here’s the skinny on one of our favorite NYC brunch locations:

Tucked away in the West Village, Agave is easily one of the best Mexican restaurants in the city. They’ve got a downstairs dining room, a sunroom and outdoor seating, and a menu that runs the gamut from Spinach Empanaditas to Sunrise Fiesta Burritos to Ahi Tuna Tartar. When it comes to the bar, three words: Full Tequila Menu.

We strongly suggest you treat yourself to brunch this weekend, ladies – eat, drink, talk, and look beautiful doing it.

Fuschia Twist Front Bra Tank

Gold Embossed Snake Print

Ivory Blouson Top

Black Stretch Skinny

 

  

White Only After Labor Day

Time to throw off the heavy black coat you’ve been trudging around in all winter and head towards the light. It’s officially summer, which means white’s here to stay—at least for a few months. And what better way to show off your tan-in-progress than with a glowing, all-white outfit?

We’re not talking a single white piece. We’re talking jaws dropping as you enter a room dressed in angelic head-to-toe alabaster. Get it? Good. Here are some of our favorite all-white ensembles guaranteed to turn all eyes on you!

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Summer Trend: One-Piece Fabulous

FINALLY! Summer is here, the sun is out, white sands and cool blue waters call your name. And as much as we’d love to spend the next three months in a bikini, there are more than a few sexy summer trends we don’t want to miss out on.

Here are three of our favorite looks from this season’s One-Piece Fabulous collection. Lightweight and easy to wear, you can’t go wrong with any of these new/now styles when the occasion calls for something with a little more coverage.

one piece fabulous