Meet Morgan – West 38th’s Blogger in Chief

Meet Morgan

We launched West 38th as a way to bring you the best in fashion, travel, lifestyle and events. It’s our way to update you on the latest trends in fashion and give you a behind-the-scenes look at the things that make Caché extra-special and unique.

A leader in the industry since 1976, Caché continues to evolve, and West 38th is our way of inviting you on this journey to discover the brand in a whole new way.

The mind behind this mission is Blogger in Chief, Morgan Jones. Last week we had the opportunity to sit down with her to discuss the current buzz surrounding our favorite boutique.

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How did you become involved with Caché?

I started working at Caché about a year ago, in the middle of the company’s rebranding efforts. The CEO, Jay Margolis had just recently taken over the company and his dedication to pushing the Caché forward in the fashion industry has opened the doors for all kinds of exciting opportunities.

I began my career with Caché in the Marketing Department focusing on E-Commerce and Digital/Social Media. I developed a passion for our collections and all that went in to the production behind each piece – from designing in-house to working with vendors to allocations and planning. And especially the wonderful world of merchandising, where I am now, under the guidance of Christine Board, Caché’s Senior Director of Merchandising.

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Why should women “Discover” Caché?

Growing up I used to walk through the mall with my family or friends and I would always notice Caché. Seeing the clothing in the windows, I always thought “I’m going to shop there when I get older.” When I ask girls what they think of Caché now, most of them say the same thing.

One of the most amazing things about Caché is that for years, grandmothers, mothers and daughters have all bought clothing, dresses and even prom gowns from Caché, a legacy that’s been handed down from generation to generation, not just in the US, but worldwide.

As a company we, consider that loyalty a privilege that’s our responsibility to uphold and strengthen. That’s something that makes Caché very unique. It’s our goal to provide women of every age (you’re only as old as you feel) with clothing that makes them feel beautiful, confident and sexy. That puts a lot of weight on our shoulders as a company, but it’s something that everyone here – from designer to store associate – is dedicated to.

I can’t tell you how many people have told me how much they love the direction Caché is going, and how excited they are to go shopping – right before they ask if they can borrow my employee discount card. It’s that kind of response to collections that keeps me excited!

What does it mean to be a “Caché Girl,” and do you consider yourself one?

I absolutely consider myself a Caché girl. Being Caché isn’t just about the clothing but the girl in them. The first Caché was the brainchild of Marilyn Rubinson, a woman with a vision and a passion for women’s finery. When she opened her first boutique in 1976, women flocked there, drawn by her confidence and one-of-a-kind styles. Caché is about giving you the strength and confidence as a woman in all aspects of your life and making sure you look amazing every day

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What’s next for West 38th?

There are so many great things coming. For starters, Fashion Week. I’ll be reporting from the tents and am more than a little excited about that.

I’m also looking forward to writing more travel posts and more about international fashion and trends, beauty and wellness tips, and giving you the inside scoop about what’s going on inside Caché. Also, if you like interviews, stay tuned. There’s so many amazing Caché people I can’t wait for you to meet!

  

Pre-Fall Date Night Pairings

 

Date Night Top

We’re always reading the fabulous feedback, questions and stories (sometimes hilarious stories) about what our Caché girls are doing across the globe. The events you attend, the comments you get about how stunning you look in that new dress, your thoughts (and second thoughts!) about what to wear or how to wear it and even some of your minorly embarrassing moments are what keep us inspired.

One thing you’ve been asking is how to transition from summer to fall, especially when it comes to date night. You don’t want to wear too much because what if the weather’s on the warm side, or you get nervous and things start to heat up (in a not good way). And what if you wear too little and it gets cold – at the end of the date, he takes you for a late night walk but he’s too distracted by your shivering lips to kiss you.

Whether it’s your first date, second date or you and your man just like to keep the flame burning (you go girl!) there are so many elements that play a role in the planning of great date night. And just like the seasons change so should your wardrobe.

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One of the best things about pre-fall fashion is layering. This season is all about date night prints and details paired with leggings and cargo bottoms. These are the perfect pieces for any wardrobe because together they make a statement but can also be paired with items you already have in your closet.

For extra layers we suggest adding a scarf, shrug, light trench or jacket to any ensemble. These accessories are easy layering pieces that are quick to throw on and take off in unpredictable weather. And don’t forget the jewelry! We’ve added statement necklaces along with bracelets and earrings to this collection for the exactly the right amount of shine.

To get you started we’ve gathered some of our favorites below. Now that the hard part’s done, all you’ve got to do is show up and be yourself – fabulous in every season.

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Media Alert: Girls Night Out

Girls Night Out

FOR IMMEDIATE RELEASE

Contact:

Byl Thompson

Caché Public Relations

646-213-4631

bthompson@cache.com

MEDIA ALERT

Iconic fashion brand Caché invites women to a special in-store event:

Girl’s Nite Out!

 WHAT:

Caché national Girl’s Nite Out event is an annual tradition for the iconic fashion brand. During the one-day event, women can get a head start shopping for great fall items and receive an exclusive 30% discount off all regular priced merchandise. In addition, Caché “TREASURED” members will receive double points on purchases. Girl’s Nite Out shoppers will enjoy refreshments and receive a free Gift-With-Purchase and product giveaways while they network with other women who appreciate fashion in a festive environment that celebrates women’s empowerment.

WHEN: Friday, September 12th, 2014, from 5pm-9pm

WHERE: Participating Caché stores in the U.S., Virgin Islands and Puerto Rico. Visit www.cache.com for more information.

WHY: Girl’s Nite Out is an exciting annual event giving women the opportunity to experience a fun night out with their girlfriends, meet with in-store fashion experts and shop for the latest in fall Caché collections.

WHO:

Caché is the leading US-based women’s retail specialty chain dedicated to dresses, sportswear and accessories designed for special occasions and daily glamour. The company currently operates 239 boutiques, each of which offers premier service and a high-touch shopping experience. Recognized as industry experts, Caché has dressed fashionable women for over three decades. Caché boutiques are primarily situated in center court locations in America’s top malls in 41 states, the Virgin Islands and Puerto Rico.

Visit www.cache.com or

  

September Event List

If you’re going to any or all, visit a local Caché boutique for the latest dresses and accessories, or just to say hi!

The Great Kentucky Bourbon Tasting and Gala – September 10th

Bardstown, KY

Store: Oxmoor Center

Great Kentucky Bourbon Tasting

36th Annual Ambassadors Ball – September 10th

Washington D.C.

Store: Pentagon City

annual ambassadors ball

GrapeFest – September 11th – 14th

Grapevine, Texas

Store: Southlake

GrapeFest

Tribute to Champions of Hope Gala – September 13th

Huntington Beach, California

Store: Southcoast Plaza

Tribute to Champions

57th Annual Monterey Jazz Festival – September 19th – 21st

Monterey, California

Store: Westfield Shoppingtown Valley Mall

57th Annual

41st Annual Virginia Beach Neptune Festival – September 26th – 28th

Virginia Beach, Virginia

Store: Lynnhaven Mall

Virginia Beach Neptune Festival